Experience
Cantilever | Strategist (June 2020 – Present)
• Boutique web design, development, and marketing agency. Partnered with clients like Volkswagen Group of America, IBM, and the International Monetary Fund.
• Align website, customer, and marketing needs with business objectives.
• Guide clients on technology solutions, API integrations, and data-driven decision-making.
• Lead CRM strategy and marketing planning.
• Support business development, marketing, and operations, contributing to a 2x revenue increase since 2020.
• Manage cross-functional teams to deliver projects on time and on budget.
Healthcare Startup | Operating Officer (Jan. 2020 – Sept. 2021)
Co-founded an AI-driven virtual healthcare platform.
Led product design, medical professional coordination, and content strategy.
Rustic Pathways | VP of Business Operations (June 2010 – June 2020)
Held leadership roles spanning marketing, sales, customer service, technology, and operations.
Scaled annual revenue from $9M to $36M and travelers from 2,700 to 11,000+.
Built and led the first marketing team, developing omni-channel strategies that cut lead acquisition costs and boosted engagement.
Implemented Salesforce as the company’s first CRM, later expanding it across departments for automation and efficiency.
Launched alumni networks to increase retention and lifetime value.
Led customer escalations, achieving an 80%+ Net Promoter Score.
Managed $2M+ in budgets and directly led 12+ team members with oversight of 40+ additional staff.
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